How a Personal Injury Firm Increased Intake by 70% with AI
Martinez & Associates captures every potential client call and qualifies cases instantly, 24/7.
Client Overview
Martinez & Associates is a Miami-based personal injury law firm specializing in auto accidents, slip-and-fall cases, and workplace injuries. With 3 attorneys and 2 paralegals, the firm handles 150-200 active cases and was struggling to capture leads in an extremely competitive market.
The Challenge: Losing High-Value Leads to Faster Competitors
Personal injury clients typically call 5-10 law firms before choosing representation. The first firm to answer and show empathy usually wins.
- Single intake specialist couldn't handle call volume, missing 30-40% of incoming calls
- Average lead response time of 3-6 hours, by which time prospects had already hired competitors
- After-hours calls (nights, weekends) going to voicemail—missing 45% of potential clients
- Spanish-speaking accident victims struggling to communicate, losing bilingual market share
- Intake specialist spending hours on non-viable cases (no injury, no liability) instead of qualified leads
- Each missed qualified lead worth approximately $15,000 in average attorney fees
- Marketing spend increasing but conversion rate declining due to poor lead response
The Solution: Bilingual AI for Instant Case Qualification
PicoCrate deployed bilingual AI voice agents that answer every call instantly, show empathy, and pre-qualify cases 24/7.
- AI answers all calls immediately in English or Spanish, detecting language preference automatically
- Empathetic conversation acknowledging caller's situation and expressing willingness to help
- Pre-qualifies cases by asking about injury type, accident details, liability, and medical treatment
- Collects critical case information and contact details for attorney review
- Schedules consultation appointments directly into attorney calendars
- Immediately notifies attorneys of high-value cases (serious injury, clear liability) via SMS
- Politely declines non-viable cases while maintaining firm reputation
- Integrates with case management software for seamless intake process
The Results: 70% Increase in Case Intake and $450K Case Value
Martinez & Associates transformed their intake process and captured significantly more qualified cases.
In personal injury, speed is everything. We went from missing half our calls to answering every single one instantly. The bilingual capability doubled our Hispanic client base. We're taking on 25-30 new cases monthly instead of 15. PicoCrate basically gave us 3 full-time intake specialists for less than the cost of one.
Ready to Get Similar Results?
Join Martinez & Associates and hundreds of other businesses using PicoCrate to capture every call, reduce no-shows, and grow revenue. Get started with a free demo today.
More Success Stories from Legal
Explore more case studies from the Legal industry or view all case studies.